A tribe of trainers from around the world.
For years now I’ve shared workout ideas on my site Bootcamp Ideas. Coming up with inventive, effective workouts played a big part in growing my bootcamp and I wanted to share them.
The reason I’ve created The Trainers Tribe is to tackle the other side of running a bootcamp business. The side that includes the mindset, struggles, business admin, marketing, people skills and everything else that is required to see your bootcamp soar.
I do write about these topics on Bootcamp Ideas, but I felt like it needed it’s own home so we could really explore it.
What is it?
Even though the name The Trainers Tribe was decided on in September last year, it’s taken a while to work out the best way to tackle these topics.
I knew that just sharing the information wasn’t going to cut it. I didn’t want this to just be another business training site. I wanted it to be engaging, different and I wanted to help you follow through on actually taking action in your business.
For it to be all of these things I looked outside of the fitness industry for help. I looked at how I personally learned best, how non-conventional teachers I liked taught and what exactly inspires people to overcome their fears and adversity to just do the work.
Here’s what I came up with:
30 Day Challenges
This is what we are going to start with. The concept may change and evolve over time based on your feedback, but for now we are going to focus kicking butt in one aspect of our business every 30 days.
Why 30 days?
30 days is a short enough period of time to keep the end in sight. Knowing that you will complete a project in 30 days gives you a solid deadline to work towards.
In the case of learning new habits, 30 days is long enough for the habit to stick, but short enough to commit to without over thinking it.
Each month in 2015 we are going to break down the part of your business that you want to work on into a 30 day project.
To stick to these challenges we are going to hold each other (publicly) accountable and check in on our progress.
Some ideas I have come up with for 30 day challenges are:
- Goals for 2015 – we’re doing that right now in a 21 day challenge! Join us.
- Meditation – we are in the health business. A healthy mind is part of the dealeo.
- Website – how to set up a website from scratch and have it give you lots of enquiries.
- Marketing 101 – let’s look at the basics you need for understanding marketing. Learn what copywriting, lead gen, direct sales, conversion and landing pages all mean and how to use them.
- Full Fat Marketing – stop giving the fitness industry a bad name by focusing only on body image and weight loss. How to market without using any of that shit.
- Email Marketing – how to get those enquiries to sign up for your bootcamp.
- Alignment – feeling confused about the direction of your business? It’s probably because it’s out of alignment with your own values. Let’s fix that.
- Product – create a digital (or real) product. It makes you seem more of an expert and you can give it away to add value or sell it for more revenue.
I’d love to hear what you need help with in the comments below. Is it one of these? Or something different?
I’ll need your help with this one.
I want to hear and share your story. Just like in Starting a Bootcamp Business, where I shared stories of how several trainers found their first clients, I want to share your little successes and failures with the tribe.
We all want to hear what successful people do so we can try to emulate what they did. Of course this doesn’t really work because everyone has a different life. For example: I can’t copy Richard Branson’s beginnings because people don’t really buy mail order records anymore.
What we can do though learn from each others mistakes and take inspiration from each others ideas and successes.
That’s what sharing each others stories has the power to do.
I have a list in Evernote of experts I’ve met in the areas spine health, fitness businesses, regular business, group fitness training and kicking butt that I would love to interview and ask them specifically about applying their expertise to running group fitness sessions and managing a business around that.
I’m hoping this variety of sources will give your business that little something different that helps it stand out from the rest of the crowd.
My plan is to decipher this information with the expert and give it to you in a way that you can use it immediately.
Before You Go
Share with me one big thing you want to accomplish in your bootcamp this year.
Go on, don’t be shy, pop it in the comments below. I’m looking forward to reading and replying to your answer.