Many trainers love training their clients but when they start running as a business, they find they are unprepared for the business side of things.
In this episode Dale and Kyle share 5 things each that they wish they hadn’t done or are thankful they are doing now. We’ve learned about these the hard way, so we wanted to share with you our experience so you can learn from it too.
1. Don’t be cheap
Invest in good quality equipment. Get a website, either do it yourself with something like WordPress or Squarespace or pay someone to do it for you. It looks professional and helps attract new clients. Invest in a good logo and good clothing. This is what people see of your bootcamp.
2. Hire people who are BETTER than you at a task
Know your strengths, play to those and hire other people who can make up your weaknesses. It can seem scary to do but you can use things like trials and taking the time to train them in your style to build that trust and loyalty.
3. Advertising is a must
Dale has found creating a website that’s search engine friendly has been perfect for helping people looking for a bootcamp in his area find him. He also pays Google for ad space on the keywords in his area. Word of mouth is still amazing too so make sure you’re giving clients a great experience.
4. Find a mentor or coach to help you with growing your business
Dale recommends finding a local experienced trainer to mentor you. They’ll save you a lot of headaches and usually you can get it for free. Once you get a bit of money look at hiring someone whether that’s a trainer or someone like a business coach.
5. Don’t be afraid to fail
Bootcamp businesses are so easy and cheap to start up, even if you lose all your clients it’s easy to start again. Often the magic moments in your business happen after a failure from the lessons you learn.
1. Bootstrapping is about being frugal not tight
My point is similar to Dale’s above. Being frugal is about buying quality over what’s cheap and easy. Don’t worry about things like business cards for now and hire an assistant as soon as possible. Which leads into…
2. Just focusing on the training and hoping everything will work out
When I first started my bootcamp I thought once I started my sessions they would just magically fill. I was ignoring the business side of my bootcamp. I had to learn that stuff in order to fill my classes. Which leads into…
3. Learn basic selling and marketing
Part of running a training program is that you need clients in your training program. Taking the time to learn the basics of writing good headlines, copy and design will help you in spreading your message and attracting more people to your bootcamp.
4. Create processes for everything
You want to create a consistent experience for those that interact with your business so you need to have great processes in place. By processes I just mean checklists for things you do often. When you hire someone it also makes it easy for you to get them taking over some of your tasks too.
5. Pay yourself as an employee of your business
Often as small business owners all of the money we earn we treat as personal money. Instead, choose yourself a wage and only pay yourself that out the income your business makes. This will help with fluctuations throughout the year and give you money for reinvesting.