If you’re like me, you have a huge mental list of awesome business ideas and things you want to add to your current business. Which you would absolutely do…
…if only you had the time.
Or the money.
Or the skills.
Or some other X factor that would ensure you could pull it off without a hitch.
We often use these excuses to kill an idea before we even try.
Those that don’t get killed get stuck in our heads under the label ‘Someday’.
Someday we’ll add that online bootcamp. Someday we’ll get trained in nutrition. Someday we’ll run that fitness retreat.
But it doesn’t have to be like that.
You didn’t get where you are now with someday. In fact, you’ve already made a lot of your ideas reality. For example: You became a trainer, and maybe your run your own business now, and maybe you have kids.
All of these are crazy, awesome ideas that you’ve turned into reality.
So what’s stopping you now?
How To Make Your Dream Idea Real
If we dig a little deeper past the reasons of not enough time, money or skills we hit on the real reason that these things get put in the someday column.
Or more accurately, the fear of not being perfect.
When you first have an idea it’s perfect. It’s shiny and wrapped up in a neat little bow. It’s only when you put that idea into reality that you realise how many holes it has.
It’s at that moment, when Perfect Idea hits Reality that fear really kicks in.
We start thinking, ‘If it can’t be perfect, it’s not worth doing. There’s too many compromises. Too much risk that it might not work.’
But everyone goes through this this mental debate.
So then how does anything new get created? How did Facebook come to be with over 1.5 billion users? How did this laptop I’m writing on get created? How did my bootcamp end up with 10 sessions per week and 80 clients?
Let me share with you how:
Take Imperfect Action
Rarely does anything take form the first time as it was imagined.
Facebook started as a small social profile website for one university. It didn’t even have a Like button back then.
My laptop has come from thousands of iterations of computer technology. All the way back to creating a circuit that just turned one single light on and off.
My first bootcamp ran just one session per week with 5-7 people attending, most of them family and friends.
The only way to create the things you want to create is to let go of your idea looking and being perfect and just take imperfect action.
It’s rarely going to look like the final product on the first go. Better to start something, anything, and improve as you go.
Imperfect action involves doing something for your idea that moves it forward into being real. The emphasis is on taking action, even if it goes wrong, rather than waiting for things to be perfect.
Here are some example of things that are not imperfect action:
- Rewriting your business plan for the fourth time is not taking imperfect action.
- Sitting at home rolling your idea around and around your head is not taking imperfect action.
- Wondering if your clients would like your new class idea is not taking imperfect action.
Imperfect action is finding 5 people to try your new class idea. Imperfect action is starting your business in some small way. Imperfect action is taking the first tiny step today.
The best kind of imperfect action is quick to implement. The best kind of imperfect action feels risky but isn’t.
Ask youeself, what are some low-cost thing you can do that will quickly enable to you check if your idea is valid?
This might mean doing something out of your comfort zone but know that being out of your comfort zone isn’t actually risky, it just feels that way. In fact being out of your comfort zone is where you grow and learn about just how strong and capable you are.
What imperfect action will you take today?
Next month we are running 31 Days to a Better Bootcamp Business LIVE. Over a month you’ll take 31 days of imperfect action to grow your business, turn clients in to raving, loyal fans and become more confident. Plus you get access to a community of 200 amazing trainers where you can get answers, motivation and support.