Whether we have just started our bootcamp or have been running it for a while, it’s consistently the biggest pain I hear trainers having – How do I get more reliable, long term clients to come to my bootcamp?
After running my bootcamp for 12 months I noticed I was having a problem. While we were getting plenty of new people to sign up each week, the bootcamp wasn’t growing. Each round I had the same number of people attending.
But fast forward 6 months and I had to put on extra sessions and hire an assistant to handle the amount of people I had wanting to train with me. I was making more consistent money, I was loving seeing the same faces each week and when someone had to stop training with me I wasn’t worried. I knew there was two or three other clients just around the corner.
Running a successful business seemed like a mysterious and elusive goal but after those 6 months I realised that I had actually just been missing on some pretty big things that I should have been doing from the day I started.
From there it was just a matter of flipping the right switches to get my bootcamp to a point that I felt it was successful.
(Some of those switches keep turning off and I had to keep flipping them back on.)
Tomorrow I’m going to show you five of the mistakes I was making (that I see most other trainers making too) that were causing me to lose way too many clients each month and then I’m going to show you how to fix them.
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