Today’s article is a guest post from business coach and fear expert, Greg Faxon.
It can be frustrating to feel like you’re not doing enough to build your business. After all, if your business doesn’t grow, you can’t make the income or the impact that you really want to have.
If you’re struggling to take consistent action in your business, know this: procrastination isn’t your problem.
To find out what the real problem is, we first need to talk about why your bootcampers don’t stay consistent with their fitness programs. Because the reason they can’t stay consistent with their diet and their workouts is the exact same reason that you sometimes have trouble following through in your business.
So, why do bootcampers skip workouts?
They might tell you that they don’t have enough time, that they hate waking up early, or that they don’t feel their best. And maybe that’s true. But I’d argue that the real reason someone falls off the fitness wagon is fear.
The Biggest Obstacle To Lasting Transformation
If someone is truly committed to making a change in their life, and they have the tools and support to do it, but they still don’t change, it’s usually because there’s some mental block holding them back. The most common is fear.
What are your bootcampers afraid of?
Well, it depends on the person. Here are some questions they might be asking themselves subconsciously:
- What if I can’t get fit, no matter how hard I try?
- What if I get fit, look great, and then get judged by family members or friends who are less fit?
- What if I get fit, feel great, but still feel like a failure?
While these questions aren’t always logical, they can certainly dictate a person’s behavior. And when you add these fears to the fact that most people would rather stay comfortable by doing things that they are already good at, in areas where the outcome is certain, it starts to become obvious why some bootcampers might have trouble staying consistent with their workouts.
So, what does all this have to do with you growing your business?
A lot actually.
As a way of explaining, let me tell you about Robin. Robin is one of my business coaching clients and she runs a fitness training business. When Robin came to me, one of her most urgent goals was to raise the price of her bootcamp.
Here’s the interesting thing: Robin knew what she needed to do, she knew why, and she even had some ideas about how to do it. She’s a driven person who takes her business seriously. But she was still avoiding this price increase.
The reason wasn’t because she was lazy. It wasn’t even because she was procrastinating – in fact, she was staying busy with lots of other stuff. The reason was one question that kept coming up in the back of her mind:
What if I increase my prices and everyone – all of the people that I love in this community I’ve created – leaves?
This question may not have been rational, but it was certainly powerful. Robin felt like she had to choose between making money and helping people. So instead of raising prices, she continued to focus on planning great workouts and on leading her bootcamps. And with every week that passed it became harder and harder to rip the bandaid off and increase her prices.
Within just a few months of our work together, Robin increased her prices by 150%. And guess what: nearly all of her clients stayed with her.
In fact, she doubled her revenue that month and was able to refocus her energy on adding even more value to her clients.
Now let’s talk about how you can apply the same strategies as Robin in order to confront whatever is holding back the growth of your business.
How To Take Bold Action To Grow Your Business
There are three things that I’ve found really help people stay consistent with scary actions, whether in fitness or in business.
1. Develop new rituals
When your bootcampers want to make a change in their health or fitness, they have to change their habits. One piece of this is showing up for your bootcamps. If they can’t develop some new rituals around their diet and exercise, they’re not going to make it very far.
One of the new rituals that Robin had to develop was the habit of having powerful and personal conversations with her bootcampers. While this was sometimes uncomfortable, the increase in trust that it gained her was one of the things that made it possible for her to increase prices. It even convinced one of her bootcampers that was thinking of leaving to stay on board.
Ask yourself: “What new rituals do I need to create in order to grow my business?” Remember: If nothing changes, nothing changes. Maybe you need to start selling more, go to more networking events, or ask for referals more often.
2. Create a winning environment
As you already know, a huge part of habit change is creating an environment that will allow you to be successful. When people sign up for your bootcamp, one of the most valuable things you offer them is the supportive environment they get from having a coach and a team.
When Robin joined my group coaching program, she was investing in a winning environment for herself. The affirmations and the ideas that she got from me and my other clients were another factor that helped her take the leap and increase her prices. Of course, you don’t have to hire a coach in order to create a winning environment, but you do need to figure out how you can get the support, accountability, and training necessary to get to the next level.
3. Show up no matter what
Once you have the right rituals and the right environment, you still have to show up consistently and do the things that make you uncomfortable.
This is true of your bootcampers and it’s true of you, too. When your clients go through a difficult workout, that discomfort is a sign that their body is adapting to a new stimulus. When you feel fear in your business, the same thing is happening – it’s causing your entrepreneurial muscles to grow.
This business thing is supposed to be hard. Show up anyway.
What To Do Next
Here’s the good news: you already know how to do all of this.
If you’re a trainer, you’ve probably learned how to stay consistent with your health and fitness. Now it’s just a matter of mapping those behaviors onto your business.
It’s essential that you keep pushing your own edge. Because if you can’t lead your clients by example, you won’t be very effective in helping them change.
So the next time your mind asks a question that feels scary, I have some new questions for you:
What if you were to treat you business with the same seriousness as you treat your fitness?
What if you were to train like a champion entrepreneur?
Better yet, what would you do if you knew you couldn’t fail?
I bet that if you knew your business was going to be wildly successful, and you weren’t afraid of what that success would bring, you’d be going all in.
If you want to learn more about how to overcome the mental obstacles that are holding your business back, you can download the first chapter of my upcoming book for free right here.
Now go out there and get your reps in.
Greg Faxon is a business growth coach who helps entrepreneurs unleash their full potential. He is the author of Don’t Let The Fear Win: How To Get Out Of Your Own Way And Grow Your Business…Fast. Today you can find him at GregFaxon.com, where he explores the intersection of entrepreneurship and personal development.
To download a free chapter of his book and sign up for his free weekly newsletter, go to gregfaxon.com/download.
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