Most trainers get into running bootcamps because they love training people. They want the business side of their bootcamp to run smoothly and effectively so they can focus on doing what they love.
As we saw last week though, most of us make awful mistakes on the business front that costs us the freedom and fulfillment we desire from our camps.
I’ve already told you how addressing these mistakes and learning how to fix them (it wasn’t always obvious) helped me create a bootcamp that generated over $2500 per week.
But what I haven’t done yet is shared my biggest mistake. Maybe that’s because I’m a little ashamed at how long it took me to identify that this was holding my business back.
Learning how to remedy this mistake helped me not only create a very profitable bootcamp, but also gave me only PT clients that I loved and helped me create Bootcamp Ideas – a website with an income stream I now live off. Teaching it to other trainers also helped them turn their businesses around.
So what is it?
I can do this alone.
I have a fierce stubbornness when it comes to doing things myself. I mean, by the time I show someone how to do something the way I want it done I could have done it myself 3 times over.
I prefer the feeling of being a one man wolf pack. Alone against the odds. Like a hero from one of the fantasy novels I read.
But in reality that’s fricken crazy.
Humans are hard wired to need connection. Certain important hormones are only released when we connect with other people. Without out other people we literally go crazy and die.
While this doesn’t mean you necessarily need to add employees to your business it does mean that you need a strong group of people who ‘get you’ in your corner. For us trainers that means finding other trainers who are going through or have been through a similar experience.
This is insanely important to making it through the many hiccups and failures on your way to success.
That’s why I’ve created a Private Facebook Community for trainers completing 31 Days to a Better Bootcamp Business. This is a community of trainers who are in the struggle of trying to craft their bootcamp into a meaningful business. We are going to be completing the challenge together as a group starting this week (join before March 3rd) so come join us and add dozens of trainers who ‘get you’ to your corner.
The other way my One Man Wolf Pack didn’t end up working out for me was that when I need help, I didn’t ask for it.
When things were really tough or when I was lost I just tried gritting my teeth and getting through it, rather than reaching out and asking for help from someone nearby.
These days I have a network of supportive friends who have skills and experience in a multitude of areas that I can reach out to. It’s not always easy, often I want to just grit my teeth again, but getting help gives me more confidence and direction in what I am doing.
Another way I reached out for help was to start investing money in myself and my bootcamp.
I used to think investing in myself was attending just enough CEC courses to keep my registration. But here’s the catch. Everyone is doing that. So I realised to stand out I needed to do more than the status quo.
I started looking at me as my best asset. I was always going to be the number one factor of my success through out my life so investing in myself with courses and training (just like exercising to increase quality of life) was a great place to spend my money.
I started buying online courses from overseas that trainers in Australia weren’t doing. It helped me retain more clients because I could offer more variety and better coaching. I bought books 3 or 4 at a time, mostly on business and money. These often made profound improvements in the way I did business or gave me insight into how to help my clients better. As I saw the investment return in my bootcamp and quality of life, I started buying some more expensive items like conferences. Eventually I moved overseas so I could have better access to the type of training and people I wanted to learn from. All very expensive as you can imagine.
(now watch me do this segue)
Speaking of investing in yourself with training others aren’t doing, 31 Days to a Better Bootcamp Business is just the kind of training you are looking for if you are reading this and thinking what can I do find my tribe?
Most trainers believe that the training they get from their course and the occasional CEC course is enough to build a thriving fitness business.
Instead, I’ve discovered that learning about smart business techniques and investing in yourself is just as important if you want to stop constantly hustling and create a legit business.
31 Days to a Better Bootcamp Business removes the guess work and gives frustrated trainers daily actions towards creating a reliable, fulfilling bootcamp.