I’m really excited that you’ve joined me for this challenge!
First things first, reply to this email with your Instagram user so I can follow you and check out your posts.
Next, preparation check.
We are starting on Monday, so by now I hope you have downloaded the planning PDF (if you missed it grab it here) and filled out your rough schedule.
If you haven’t yet, do it now, it should only take 5 to 10 minutes.
Next up plan out your week 1. So from Monday to next Sunday jot down a rough idea of what you are going to post.
Now, ask yourself the question, what photos or videos do I need to take for that? Find someone to hold the camera for you and get them all done today or tomorrow.
What to expect.
I’m hoping that this challenge helps you with a few things:
- Create a habit off offering more value to your community. Both those who pay you for your services and those who just follow you.
- Increase your community by reaching more people and engaging better with existing members.
- Adds value and trust (more followers appears more trustworthy) to your business.
Notice none of those things directly puts more money in your wallet and that is why we are planning this out so it will only take 10-15 minutes a day to complete and won’t dig into other business work.
Before you get started I wanted to give you a quick run down of hashtags.
Now I’m by no means a social media expert. The nuances of it change far too often for that. I just stick to the core basics that work regardless of the platform.
Hashtags, however, are one thing that I did add to my Instagram tactics.
If you don’t know what they are, hashtags are a quick way for people to search for a topic.
Someone is looking at a picture hashtagged with #bootcampdrills and they think, I want to see some more drills so they click on the tag and it shows them every post, starting with the most recent, tagged with #bootcampdrills.
If you’re post isn’t tagged this way though, it won’t show up.
I recommend hashtagging all of your posts with your business location (suburb/city/postcode/etc) regardless of the image. The other hashtags should be for whatever is going on in your image or video.
Eg. #backflip #burpees #bootcamp #motivation
Another hashtag you might look at using is a special one that a brand or tribe uses. This may also lead to you be featured on that account which will give you great exposure.
For example: @PaigeHathaway features 2 of her followers a week who use her hashtag. She has over 1 million followers so even if just a small percentage of them like what you are doing, you may gain a few thousand new followers.
So keep an eye on your favourite accounts for when they are running promotions.
Like I said, I’m not an expert, I just keep it simple, and that is what I recommend you do to. The simpler it is, the more likely you are to finish this challenge.
Shoot me back an email if this raised any questions for you,
If not, touch back with you Monday.